Airtable works well for ads reporting when you use it as a structured reporting database rather than a flat spreadsheet. Instead of exporting CSVs from each platform, you can store performance data in one place and keep it up to date automatically.
Most setups track performance by campaign, ad group, or ad — plus date. Each record represents one entity for a specific day (or week), with metrics such as spend, impressions, clicks, conversions, and ROAS. This makes it easy to group by campaign, filter by date range, and compare results over time.
By matching records using stable identifiers like campaign ID or ad ID (combined with date for time-series data), updates overwrite the correct records instead of creating duplicates. The result is reliable, consolidated ads reporting inside Airtable.
Can You Use Airtable for Ads Reporting?
Yes. Airtable is not an ad platform, but it works well as a reporting layer. You can structure campaign performance by date, group and filter metrics, and build dashboards that reflect how your team or clients review results.
Grouped views and Interfaces allow you to summarise spend and conversions by campaign, time period, or client — while keeping the underlying data clean and connected.
How to Track Ad Performance in Airtable
Start with a simple structure.
For most teams, a single Performance table is enough. Each record represents one campaign, ad group, or ad for a specific date, with fields such as:
Campaign ID (or Ad Group / Ad ID)
Date
Spend
Impressions
Clicks
Conversions
ROAS
This “entity + date” model makes it easy to filter by time range, group by campaign, and compare performance week over week.
If you need more control over structure, you can separate static and dynamic data:
A Campaigns table for settings like name, objective, budget, and status
Optional Ad Groups or Ads tables for targeting and creative details
A Performance table for time-based metrics
Static information lives in Campaigns or Ads. Changing metrics live in Performance and link back to those records.
Record Matching
To prevent duplicates, match performance data using a stable key such as:
Date + Campaign ID
Date + Ad Group ID
Date + Ad ID
This ensures refreshed data updates the correct record rather than creating a new row each time performance syncs.
Aggregating Metrics
Use roll-up fields to summarise performance from linked Performance records.
For example, in the Campaigns table you can display:
Total spend
Total clicks
Total conversions
Average ROAS
Grouped views then show performance at the campaign level automatically.
Airtable Ads Integrations and Automation
Manual exports from Google Ads or Facebook Ads don’t scale. Instead, you can sync ad performance data into Airtable automatically using API-based integrations.
Data Fetcher runs directly inside Airtable and provides no-code connectors for platforms such as Google Ads and Facebook & Instagram Ads. You can pull metrics like spend, impressions, clicks, conversions, and ROAS into your base on a daily or hourly schedule without writing code or managing API requests manually.
The key is record matching. By syncing data using stable identifiers such as campaign ID, ad group ID, or ad ID (combined with date for time-series reporting), new data updates existing records instead of creating duplicates.
With scheduled runs and field-based matching, Airtable stays aligned with your ad accounts — turning it into a live ads reporting system rather than a static spreadsheet.
Ads Dashboards and Client Reporting in Airtable
Once performance data is syncing automatically, Airtable becomes a live reporting layer.
You can use grouped views to summarise spend, conversions, or ROAS by campaign, objective, or client. Roll-up fields allow campaign records to display total spend or performance metrics pulled from time-series data.
Interfaces then turn this data into dashboards for different audiences. You can create separate views for internal teams, leadership, or clients — each filtered to the campaigns they care about. Because dashboards sit on top of the same base, reports update automatically as new performance data syncs.
Instead of exporting slides or rebuilding reports each week, Airtable provides always-current ads dashboards powered by your campaign data.
