In this tutorial, you'll learn how to connect to Anthropic's API in Airtable with no code. You'll use Anthropic's generative AI, Claude, to generate social media captions for products in an Airtable base.
The Airtable Claude integration requires no coding and can be set up in minutes using Data Fetcher.
Set up a Products Table
To get started, we'll create and configure the products table.
1. Create a new table called "Products".
2. Add the product names under the "Name" field. You can use these fictional kitchen products if you want:
- CrispMaster Air Fryer
- ZenBrew Coffee Maker
- AquaPure Water Filter
3. Rename the default "Notes" field to "Description".
4. Create a new Grid view called Needs description with the following filters:
- Name - is not empty
- Description - is empty
We've set up the table this way so that the product captions we'll generate later using the Airtable Claude integration move records out of this view. Let's get started with Anthropic.
Generate an Anthropic (Claude) API Key
We'll need an Anthropic API key before we can connect to their API in Airtable. Follow these steps to generate your API key:
1. Sign up for an Anthropic Console account or log in if you already have one.
2. Navigate to API Keys in your account settings.
3. Click Create Key.
4. Name your API key "Data Fetcher" and click Add.
5 Copy the key and paste it somewhere safe. You won't be able to see it again.
Note: You'll need to add credits to your Anthropic account to use the API.
Next, we'll add Data Fetcher to our Airtable base and access the Anthropic API.
Install Airtable Claude integration
1. Add the Data Fetcher extension to your Airtable base.
2. Sign in to Data Fetcher or sign up if you don’t have an account.
3. Once you're logged in to Data Fetcher, click Create your first request.
Connect to the Anthropic (Claude) API in Airtable
Follow these steps to customize the request you'll make to Anthropic's API:
1. Select Anthropic under Application.
2. Rename the request to "Generate product captions".
3. Copy and paste your Anthropic API key under Authorization
4. Under Endpoint, select "Create a message" to use the Airtable Claude integration.
5. Click Save and Continue in the bottom right corner to proceed to the next section.
6. Select Claude Sonnet 4 under Model.
Next, we'll give Claude the instructions for generating social media captions.
Sending Messages to the Claude API
Now we'll create the prompt that tells Claude what to generate for each product.
1. Copy and paste the following message under Messages:
Generate an Instagram caption for the following product. Use a playful and quirky brand voice. The caption should be engaging and include a call-to-action. Max length: 200 characters. Return just the caption, no extra text.
Product:2. Click the + button to insert your product names.
3 In the dialog:
- Select Name under Field
- Select Needs description under Run for every record in view
4 Click Confirm.
Your message now includes the product name field reference, which will automatically insert each product name when the request runs.
TIP: For more advanced prompting techniques to get better results from Claude, check out Anthropic's prompt engineering guide.
5 Click Save and Run to generate captions for all your products using AI.
Map the Claude API Fields to Airtable
After the Claude Airtable integration runs, the Response Field Mapping screen will open. Here you'll connect Claude's responses to your table fields.
The response contains one field, "Message", which holds the captions Claude generated.
1. Click Existing field under Message, then select "Description".
2. Click Save and Run.
Return to your default grid view to see the creative captions Claude generated for each product. The "Needs description" view should now be empty since all products have captions.
Run Anthropic (Claude) API Requests Automatically
If you frequently add products to your base, set up Data Fetcher's Triggers to automatically generate captions whenever new items are added.
Triggers are a premium feature. Follow these steps to upgrade and automate your workflow:
1. Open the request in Data Fetcher, scroll down to the Schedule / Trigger / Webhook URL tabs, then select Upgrade under Trigger.
2. Select a paid plan that suits you, then follow the instructions to make payment.
3. Click + Authorize to give Data Fetcher access to your Airtable base.
4. Click I understand, let's Authorize in the warning dialog that pops up.
5. In the authorization window, click Add all resources, so you won’t have to authorize Data Fetcher anytime you want to use it in another Airtable base.
6. Click Grant Access.
We can now add the trigger:
1. Select Record created.
2. Select "Products" under Table and "Needs description" under View.
3. Click Save at the bottom of the screen.
Your Claude Airtable integration now runs automatically! Add new products to your table and watch Data Fetcher generate captions instantly.
Conclusion: Automated AI Content Generation in Airtable
You've successfully connected Claude to Airtable for automated content generation. Your workflow now creates engaging social media captions instantly whenever you add new products, eliminating manual copywriting tasks.
The Claude Airtable integration you built can be adapted for various content needs beyond social media captions. Simply adjust the prompt to generate product descriptions, email subject lines, blog post ideas, or any other text content your business requires.
Common Use Cases for Claude Airtable Integration
- E-commerce Product Descriptions: Generate unique, SEO-friendly descriptions for hundreds of products while maintaining consistent brand voice.
- Email Marketing Content: Create personalized subject lines and preview text for campaigns based on customer segments in your base.
- Content Calendar Planning: Generate blog titles, meta descriptions, and outlines based on keywords stored in Airtable.
- Customer Service Responses: Draft personalized responses using customer data and issue types from your support base.
Frequently Asked Questions
Can I use Claude to generate content in different languages?
Yes, Claude supports content generation in multiple languages. Simply specify the desired language in your prompt, like "Generate a Spanish Instagram caption for the following product."
How much does the Claude Airtable integration cost?
The integration itself is free with Data Fetcher. You'll need credits in your Anthropic account for API usage, with pricing based on the number of tokens processed.
Can I generate multiple types of content in one request?
Yes, you can modify your prompt to generate multiple outputs, such as "Generate an Instagram caption and a product tagline." Use JSON formatting in your prompt to structure multiple responses.
What's the maximum length of content Claude can generate?
Claude can generate long-form content up to several thousand words. For best results with the Airtable integration, keep outputs concise to fit within Airtable's field limits.
