BombayworksIT & Digital Services

How Bombayworks Turned Airtable Into Their Operations Control Center

Bombayworks, a leading digital agency based in Stockholm, Malmö and Mumbai, collaborates with renowned clients like Electrolux and Toyota to deliver cutting-edge digital solutions. As their projects became more complex, managing data across multiple software tools became increasingly challenging. To simplify their operations and centralize project management, HR, and operational data, they used Data Fetcher to turn Airtable into their control center.

Karl Löfdahl

Karl Löfdahl

Operations Manager at Bombayworks

About Bombayworks

Industry

IT & Digital Services

Founded

2007

Employees

50-200

Location

Stockholm, Malmö and Mumbai

Operations Manager Karl Löfdahl uses Data Fetcher to integrate Airtable with Bombayworks' time tracking and HR management software, making Airtable the control center for their operations. This integration enables the digital agency to create custom reports, automate manual tasks, and build internal tools that would otherwise require significant manual effort to manage.

ProblemSolutionImpact

Time tracking tools lack certain reports and visualizations

Operational data split across several tools

Zapier not suited to bulk import and missing integrations

Learn REST APIs using Data Fetcher

Fetch data from external APIs into Airtable

Create reports in Airtable

Consolidated view of data in Airtable

Build internal tools on top of data

The Challenge

As Bombayworks expanded, so did the complexity of managing their operations and project data. The team relied on separate tools for time tracking, HR management, and employee scheduling. However, these tools operated independently, making it difficult to get a complete view of their operations.

One major challenge was generating custom reports from the time tracking app. Bombayworks needed to track client billable rates while excluding internal time, a function the standard interface couldn’t provide. Additionally, they couldn’t link scheduling data from the employee scheduling software with time tracking data.

The Search for a Solution

To tackle these challenges, Bombayworks explored several solutions. They initially tried using Zapier to automate data imports into Airtable but found it limited for bulk data transfers and missing integrations with some of their key tools.

This led Karl Löfdahl to discover Data Fetcher, built for connecting APIs directly inside Airtable. While not a software developer, Karl quickly learned to work with APIs using Data Fetcher — finding it far simpler than the other tools he had tried.

Implementing Data Fetcher

Karl began by connecting Airtable with the various tools Bombayworks relied on. Data Fetcher made it easy to set up custom API requests, allowing him to pull data directly from these tools and Bombayworks’ internal systems into Airtable.

With scheduled syncs, Airtable always reflected the latest data from each system — without manual exports or fragile event-based automations. For bulk imports, Data Fetcher outperformed event-triggered workflows in Zapier, providing a more reliable and scalable solution.

Impact of Data Fetcher

With time tracking data integrated into Airtable, Karl could finally build the custom reports the original tool couldn’t provide. This significantly improved the management of both internal and client time. Integrating the employee scheduling software further allowed Bombayworks to combine scheduling and time tracking data in Airtable, giving the team a comprehensive view of their operations.

Beyond improving reporting, centralizing their data in Airtable enabled the creation of additional tools, like a salary revision app built on top of HR data and a forecast overview of the team planning tool. Karl also plans to use Data Fetcher’s currency conversion feature to automate exchange rate calculations.

As Karl puts it:

"Data Fetcher has been my guide into the world of APIs. I could never have done this with other tools like Postman—Data Fetcher made it so much easier!"

For Karl, learning to work with APIs not only simplified his job but helped transform how Bombayworks runs its operations.

Wrapping up

By centralizing project, time, and HR data in Airtable, Bombayworks simplified reporting, reduced manual work, and built internal tools without expanding their engineering team.

Ready to turn Airtable into your operational control center? Connect it to any API — no engineering team required. Get started with Data Fetcher today.

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Data Fetcher is incredibly easy to use and understand. We have no API or data experience, yet our team can seamlessly integrate external data easily with Data Fetcher.

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