How to Import Facebook & Instagram Ads Data to Airtable

May 23, 2022Rosie Threlfall

In this guide, we'll import data from Facebook Ads and/or Instagram Ads into Airtable. We'll use the Data Fetcher Airtable extension to automatically pull in Facebook & Instagram Ads metrics such as impressions, clicks & CPC.

Facebook Ads and Instagram Ads are a combined service so can be imported into Airtable using the same Facebook Ads Airtable integration.

Install Data Fetcher

Install Data Fetcher from the Airtable marketplace. After the extension launches, sign up for a free Data Fetcher account by entering a password and clicking 'Sign up for free'.

Group 1Data Fetcher Sign Up .png

Import Facebook Ads and Instagram Ads Data to Airtable

On the home screen of the Data Fetcher extension, click 'Create your first request'. By creating requests in Data Fetcher you are able to send data to or from your Airtable base.


On the create request screen in Data Fetcher, for Application, select 'Facebook Ads' to use the Facebook Ads Airtable integration. (Whether you want to import Facebook Ads, Instagram Ads, or both.)

Facebook connection to Airtable using Data Fetcher

Click 'New Facebook Ads Connection'. You will be taken to a new tab/window where you need to authorize Data Fetcher to access your Facebook account. Select the Facebook account you want to import Facebook & Instagram Ads data from.

Connect facebook account to Airtable using Data Fetcher

You should be back in the Data Fetcher with the Facebook Ads connection set up. Enter a Name for your request, e.g. 'Import FB Ads Metrics'. Then click 'Save & Continue'.


Select the Facebook Ads Account you want to import data for.

Facebook ad account connection to Airtable using Data Fetcher

Select the Date range you want to import data for, e.g. 'Last week'.

Facebook select date range to import

Select the Fields you want to import from Facebook Ads, e.g. 'Impressions', 'Clicks' & 'CPC'.

Facebook import fields into Airtable

If you want to, you can also select a value for Split by to split the data into different records. E.g. select 'Date' to get a different record for each date. This step is optional. If you don't set it, you'll get one record with aggregate totals for the selected date range.

Facebook Split Data

If you want to you also can use filters to only import data from Facebook Ads & Instagram Ads that meet certain conditions. Under Filters, click 'Add Filter', then select the conditions you want to filter by. E.g. to only import only days when ads had more than 1000 impressions.


Select the Output Table & View you want to import Facebook Ads data into.

Choose Table and View in Airtable

Click 'Save & Run'.

Facebook import settings to Airtable

The request will run and the Response field mapping popup will open. This is where you set which fields from Facebook Ads should map to fields in the output table. For each Facebook Ads field, you can either import or filter it. For an imported field, you can set whether to map them to an existing field or create a new field. Once you are happy with the mapping, click 'Save & Run'.


Data Fetcher will create any fields that need to be created in the output table, then run the Facebook Ads Airtable integration and import the Facebook Ads data to Airtable. If you want to run the request again, simply click 'Run'. If nothing has changed, you will not need to set up the response field mapping again.


Automatic Facebook Ads Airtable Integration

At the moment, we have to manually run the request to import the metrics from Facebook Ads. We can use Data Fetcher's scheduled Facebook Ads Airtable integration to automatically import them every 15 minutes/ hour/ day etc.

In Data Fetcher, scroll to Schedule and click 'Upgrade'.


A new tab will open where you can select a plan and enter your payment details to upgrade.

data fetcher upgrade pricing plans.png

Return to the Data Fetcher extension and click 'I've done this'.


Under Schedule click '+ Authorize'.

Schedule Data Fetcher

A new window will open where you'll be prompted to authorize which Airtable bases you want Data Fetcher to have access to.

By choosing 'All current and future bases in all current and future workspaces' you should avoid issues with any unauthorized bases in the future.

Click 'Grant access'.


Back in Data Fetcher, you'll see Schedule this request is now toggled on.

Select how often you want the request to run, e.g. 'Every Day'. Click 'Save', and the request will now run on your set schedule and import the Facebook Ads & Instagram Ads data automatically.

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